What is GEO (Generative Engine Optimization)?
GEO optimizes your brand to be cited by ChatGPT, Perplexity, Gemini and Google AI Overviews — not only ranked on Google.
SEO vs GEO
SEO targets blue links on Google. GEO targets the sentence AI answers to your prospect. They complement each other: clear content, stable facts, citable sources, schema and llms.txt.
Why it matters in 2026
A growing share of searches end inside an AI answer. If your brand is not structured as a source, a clearer competitor will be cited instead.
The 5 GEO levers
1) Source of truth (llms.txt) 2) FAQ schema 3) Direct-answer pages 4) Allow AI crawlers 5) Consistent proof and external mentions.
FAQ
Does GEO replace SEO?
No. SEO remains vital. GEO adds a layer for generative engines.
Who needs GEO?
SMBs, freelancers, SaaS and agencies whose clients ask AI for recommendations.
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